This week I have been doing research into the structure of my industry and key job roles found within. For this, I did five tasks; An overview of my industry, A review on Technology, hardware and software needed, Target Audience Profiles, Investigation into key job roles and Legal requirements.

Overview of my industry

For this, I have started by creating a flow chart/mind map detailing the differences between mainstream and independent. The goal of this task was to identify where my project will fit into the general layout of the industry.


This week I have been doing research into the structure of my industry and key job roles found within. For this, I did five tasks; An overview of my industry, A review on Technology, hardware and software needed, Target Audience Profiles, Investigation into key job roles and Legal requirements. By doing all of this I hope to gain a better understanding of the industry and how it works together.
After doing this I have learned what different parts of the industry mix and connect to each other whilst also learning what each area does and how it could affect me.

I went out after that in search for different companies that might distribute or use my work. I found that In the case of Indiegames to self-publish ou work or in my case publish though the studio you ae working for. If I wanted my work published independently by a third party pace like Spectrum who as entries to create an annual showcase of contemporary artists both digital and traditional. Another site that could distribute my work is Mad Artist Group who provide branding and promotion services to Artists & Animators.

Another option is to self-publish my work using websites or making my own. To do this I can use websites like Behance and Pintrest.

Research into technology needed for the project.

As well as doing an overview of the industry I also looked into different technologies I will be needing to use and the difference between what a professional would use and what I have readily available.

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Upon completing this I realised that we either had the same or similar equipment to what a professional would use. this means that my project if done right will be professional.

Target Audience

Name: John
Age: 18
Nationality: British
Gender: Male
Religion: Athiest
John is interested in many different things but his most recent interests include political issues, World Events and History. He dislikes Inaccurate recounts of historical events and people saying things without being informed. He is determined to learn more about the but preferring to get as close to experiencing it as possible.

Occupation: Arts student and part time waiter (one day a week)
Income: £2353.92
Name: Jennie
Age: 21
Nationality: German
Gender: Female
Religion: Christian
Jennie has recently taken an interest in historical literature mainly storeys passed along over time. She has I first for knowledge and wishes someday to publish her own book based on historical events.

Occupation: Marketing Manager (full time)
Income: £42,000

Job roles

I have also worked on identifying key job roles that are generally linked with my own job role and often work together. to do this I did some research into the job of Concept Artist and created a kind of profile of skills and what to expects for each.

Concept artist

A concept artist job within the games industry is to take the ideas of the creative and art directors think of and turn them into visual representations.

This is a very sought after jobs within the industry and it is incredibly difficult to actually get a job doing it.

A Concept artist often has only vague descriptions to go from at first generally doing sketches and hand drawings before moving on to 3D and digital recreations when the Directors give approval.

To become a Concept Artist you will need artistic talent, a portfolio of work showing perfectly in a drawing, painting, and 3-D modelling with the use of software like Maya or 3ds Max. Whilst it is not a requirement of most places a formal education in graphic design, fine arts or game art is preferred and will help in securing a job. In addition to these academic requirements, you will need to be able to have skills such as Communication both verbally and on paper, a strong sense of colour, anatomy, proportion, and aesthetics as well as being able to take and use constructive criterium.

Experience in game development as an environment artist or a character artist is a good a way work towards becoming a concept artist. Generally, you will be promoted internally to being a concept artist after you have shown your skills in the craft and released at least two titles.


Creative director

The Creative director is the one that is in charge of the whole game. It is their job to look at the game as a whole from game play and marketing to style and sound. In the beginning, the creative director work with the senior developers to outline the plot, characters and style of the game. It is also their job to monitor progress as the game develops and make sure the all the sound, visuals and game play elements work together to make a coherent game.

To be a Creative Director you need to have experience as a games developer so that you know what is needed and known what to expect. A college degree in game design, game art, or game development is recommended along with a qualification in Graphic design, fine art or computer programming would also help. You should also have solid skills in 3-D modelling, possess at least a good understanding of scripting languages such as C++ and  Python as well as understand the workflow and pipelines of the industry.


Arts director

An Arts director’s job is to review all visual assets created for the game from concept to completion and distribution. From the start, the Arts director gives input every step of the game’s development working closely with the art team and Creative Director to make sure the game follows the plan set out in the first meetings of the development team. Through the production, the Arts director creates storyboards, logos, user interfaces, character design, environments, and all other visual material along with whoever works with him.

It’s not a requirement across the industry, but a degree in game art, game design, or fine art is suggested. You should have strong skills in drawing, painting, and 3-D modelling. An art director must have significant expertise in software like Maya and 3ds Max, and some scripting experience is also helpful. You must have a firm understanding of anatomy, colour theory, texture, light, and architecture. Having experience as either a lead environment artist or character artist. To be considered for a position as an art director, you must have a proven record of effective management and artistic talent.

This task gave me insight into what I could expect if I went into Concept Art professionals as well as the types of people I will be working for or meet. Below are my references for the sites I gathered my information from for this task.


Legal requirements

Some of the legal requirements I must consider are; Copyright and making sure don’t plagiarise others work intensely or on accident; Confidentiality agreements so anyone I work with won’t be able to go telling anyone about what we are working on or doing; Helth and safety/risk assessment to protect myself and anyone working with me from harm or legal action.

Copyright and Trademarks

Copyright binds certain elements of a product to the person or company that created the game. Such things like the mechanics, characters and story are covered by this but the Title and logos are covered by a trademark. both of these contribute to Intellectual property laws unless the person who created the asset has signed a no right agreement meaning they hold no right to what they make.


A confidentiality agreement is an agreement signed by people working on a project so that they are legally bound not to give away ideas or aspects of the game to the general public or rival companies.

Health and Safety

Health and safety play a role in everything you do even if you are working on a computer. It is a legal requirement for a company or employer to have some kind of risk assessment and have messes in place to deal with an emergency.

Risk assessment

A Risk assessment detail possible risks and solutions for them.

Repetitive strain injury (RSI) – Take regular breaks.
Trailing cables – Cover them or make them in some way to make people aware they are there.
Future back problems – Sit correctly and make sure chairs are set up right.
Eye damage – Sit at eye level with screen and take regular breaks.











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